“To continually increase participation levels in beach & water sports by being the best beach front destination in Wales”

We will achieve our vision by:

Offering excellent value for money
Being safe, fun & professionally run
Delivering outstanding service, programming and quality in all areas of the operation
Promoting Swansea Bay as a hub for sport & activity
Achieving our business plan & being financially secure
Having a ‘world class’ 360 Crew


Inclusive, accessible & welcoming
Personal & professional pride in all we do
Unrelenting drive to be the best
Customer focus in all areas
No acceptance of mediocre performance
Enthusiastic, passionate & knowledgeable

We strive to promote a culture throughout all of our work that embodies this vision and these values and we welcome your feedback to help us continually improve.  If you have any comments please contact us on brittney@360swansea.co.uk

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